Archive | May, 2013

Pattern Pulp, the Latest in Product Photography

2 May

Though in its inception age, the pattern pulp photography is aiming towards an all new future of product photography.

The usual practice of product photography is now going through transition phase where the old ideas and patterns are either replaced or being modified in collaboration of newly advanced and next generation technologies. Gone out the days when a traditional and orthodox approach was adopted in product photography. Meaning thereby, putting the product in the center then clicking it from different locations, verticals and horizontals and mixing them up under different color combination and at the end calling a meeting of the clients and voting as to which is the best suitable combination and how would it be pleasing for the customers.

Today, while the customers are riding the storm of market, once you decide to incorporate product photography for your product, it becomes irresistible for you to opt for the most recent and updated technology for your product.

Now days we have certain very advanced and technical photography methods are being used, such as white background product photography and then comes the newly born baby of The Pattern Pulp Studio New York called the Pattern Pulp Photography.

This kind of photography ensures that the subject product gets a full coverage and at the same time it should look as much impressive as it can to the customer. Basically it can be said that the Pattern Pulp Photography is mixture of multi dimensional art like 2D and 3D and of certain creative concepts.  The pattern pulp photography has just started to see the light of the day and accordingly we can expect certain new developments into it.

Creativity is at best when we observe and begin to see the pattern pulp pictures. Here, in this kind of product photography the product is not hold by the model, it’s the environment which is created around the product while using certain different products and then uniting them under one ongoing concept. Suppose, we have to do the pattern pulp photography for a shoe product, what we will be doing is that not to make a model wear those shoes and make him a do a catwalk, or portraying him to be a handsome hunk once he wears those shoes, rather, unlike this kind of approach the pattern pulp photographer shall click one or more pictures of the shoe in its simplest form but at the same time he will put one or two bananas, one pot full of mud  to show the actual gripping power of the product as well genuineness of material used in the product so that it does not get vanished in mud.

This is how; we see that pattern pulp photography is operated through a well thought over combination of concepts and technology; in the above illustrated example it’s not necessary that we put a real banana or muddy pot, rather it can be done through  2D or 3D art.

To conclude it can be said that the future of product photography lies in the pattern pulp photography as it preserves the scope for a talented photographer as well as an emerging 2D or 3D artist.

 

About Author:
Md. Asaduzzaman Shakil
Owner and Chief Photographer of Product-Shot.co.uk
http://www.product-shot.co.uk

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